Unit 10 Advertisement.ppt.Convertor
Unit 10 Advertisement
Contents：
1. Learn to Communicate
Slogans and Logos
Brain Storming
Group Work
Guessing
Video Watching
2.Text Learning
New Words & Expressions
Reading Questions
Text Structure
Text Understanding
.
3. Exercises
Reading Comprehension
Vocabulary
Learn to Communicate
Slogans and Logos
It is said that advertising is to make known, to inform, and to attempt to persuade the audiences to buy things. The following are the famous advertisements of some popular international brands. Work in groups to match the slogan（广告语）with the product and the logo（标志）for each of the following.
Slogans
1) Just do it.
2) Poetry in motion, dancing close to me.
3) Share moments, share life.
4) Life tastes good.
5) Take TOSHIBA, take the world.
6) Come and live the magic.
Products
丰田汽车
B) 东芝电子
迪斯尼
D) 耐克运动鞋
E) 柯达胶卷
F) 可口可乐
Logos
a)
b)
c)
d)
e)
f)
Brain Storming
Advertising is everywhere; you can find it even in the most unlikely places. Make a list of places where ads may appear in our daily life.
We can find advertisements
in newspapers;
in books and magazines;
on TV and radio;
on Internet;
on billboards;
on the walls of stores;
on and in buses, trains or ships;
on posters;
on balloons in the sky;
on entrance tickets;
on shopping bags;
on umbrellas, clothes, pencils, toys;
on mouse pads;
in free samples;
and even on the walls of washrooms, etc.
Learn to Communicate
Group Work
Sample One:
Yes, advertisements influence me a lot in buying things. It seems to me that if there were no advertisements, I wouldn’t know what there was to buy. Advertisements provide valuable information on the function, quality and price of products. So advertisements provide various information we need. When buying things, I usually choose the one that is advertised more often on TV or the products advertised by famous stars.
When choosing products of the same type, I will compare their ads and choose accordingly. When buying new things, I will choose the one that has been advertised somewhere rather than the one that hasn’t been advertised because I think in today’s society, almost all the big companies will advertise their products and their quality will be guaranteed. If there are some new products which haven’t been advertised, I usually think they are produced by some small companies and the quality will be poor and I will not choose them.
Sample Two:
No, advertisements do not influence me in buying things. I think most advertisements are misleading. Some even promote fake products. They cheat customers into wasting money on them. When I buy things, I usually depend on my parents or friends for information.
Learn to Communicate
Guessing
Look at the following pictures and guess what product each of them is advertising for.
tire
coffee
paper glass
milk
Learn to Communicate
Video Watching
Movie Time
Text Learning
New Words & Expressions
criticism n. 批评，批判
Examples:
These two criticisms provide a good starting point.
这两条批评意见开创了良好的开端。
be beyond criticism
无可指责
criticism n. 批评，批判
派生：
criticize v. 批评, 责备
critic n. 批评家，评论家
Examples:
The reviewer roundly criticized the novel.
评论家直言不讳地批评了这本小说。
criticize sb. for doing sth.责备某人做某事
a film critic电影评论家
absorb v. 1) to take or suck (esp. liquids) in, esp. gradually
吸收
Examples:
The walls of the house absorb heat during the day.
房子的墙白天吸热。
So many new ideas! It’s all rather too much for me to absorb all at once.
这么多新观点！这对我来说太多了，我不能一下全吸收。
absorb v.
2) (～ in) to completely fill the attention of 吸引……的注意，
使全神贯注
Examples:
He is absorbed in study. 他专心读书。
I was absorbed in a book and didn’t hear you call.
我在专心读书没听到你的电话。
advertising n. the business of encouraging people to buy goods by means of advertisements
广告(业)
Examples:
Advertising is one of the biggest businesses in America.
广告是美国最大的商业之一。
This paper takes no advertising.
这份报纸不登广告。
advertising a. of or relating to advertisements 广告的
Examples:
an advertising career 广告事业
the advertising columns (报上的)广告栏
advertising agency/firm 广告公司
advertising rates 广告费, 广告价格
advertise v. 做广告，登广告
We advertised through the press.
我们通过报纸宣传。
The young man advertise for an apartment.
那个年轻人登广告寻求公寓房。
advertisement n. 广告, 做广告
Advertisement helps to sell goods.
广告(能)帮助推销货物。
mass :a. lot of or for a large number， esp. of people 大量
的，众多的，群众的
Examples:
mass media 大众传媒
a mass protest 群众性的抗议
mass n.
1) (～ of) a large solid lump or pile, usu. without a
clear shape 团，块，堆
A great mass of rock had fallen from the cliff (峭壁) and now blocked the road.
从峭壁上掉下来的一大块石头挡了路。
2) (pl.) people or the public 群众，民众
The masses are the true makers of history.
人民群众是历史的真正创造者。
3) (in science) the amount of matter in a body 质量
the law of conservation of mass 质量守恒定律
precisely ad.
exactly 准确地，确切地
Examples:
The train leaves at 10 o’clock precisely.
火车10点钟准时离开。
2) exactly the same, just 恰好，正是
Examples:
That was precisely my own view.
这恰好就是我的观点。
function n. a natural or usual duty (of a person) or
purpose (of a thing) 作用，功能，职责
Examples:
What is the true function of education?
教育的真正作用是什么？
The function of a chairman is to lead and control meetings.
主席的职责是领导和控制会议。
function v. (esp. of a thing) to be in action; work; operate 运转，活动
Examples:
The machine will not function properly if it is not kept well-oiled.
如果不好好润滑，机器就不能正常运转。
function as: fulfill the duty or purpose of 起……的作用
The school dining-room functions as a meeting place for teachers and students.
学校的餐厅是教师和学生会面的地方。
inform v.
1) (～ of/about; ～ that ) to give information or knowledge to; tell 通知，报告
Examples:
I wasn’t informed of the decision until too late.
我很晚才被告知这一决定。
I informed him that I would not be able to attend the meeting.
我告诉她我不能参加会议了。
inform v.
2) (～ against/on) to give the police, or someone in a position of power, information about the guilt of (someone) 告发，检举
Examples:
I’m amazed to hear that she was the one who informed on her husband.
听说是她揭发了她的丈夫，我感到非常吃惊。
The thief who was caught informed on the others.
被抓的小偷告发了其他人。
positive a.
(of /about) (of a person) having no doubt; sure 确信的，有把握的
Example:
Are you positive (that) you’ve never seen that man before?
你确信原来从没见过那个人吗？
2) leaving no possibility of doubt 确实的，有事实根据的
Example:
It’s no use giving the police all these vague times and dates; they need something positive to go on.
给警察提供模糊的时间和日期是没用的，他们需要的是确定的东西。
positive a.
3) constructive 积极的，有建设性的
Example:
He made a positive contribution to the discussion.
他对讨论作出了积极的贡献。
4) 正(极)的，阳性的
Examples:
The positive sign is “+”.
正极的符号是“+”。
The test was positive; she is pregnant.
测试结果是阳性，她怀孕了。
commercial a. of, related to, or used in commerce商业的, 贸易的
Examples:
a commercial college 商学院
He wants to make his living in the arts rather than in the commercial world.
他想在艺术而不是商业世界里谋生。
n. an advertisement on television or radio (广播、电视的) 商业广告
Example:
The TV show was interrupted by too many commercials.
电视节目被很多的商业广告所打断。
virtually ad. almost; very nearly 事实上, 实质上
Examples:
My book is virtually finished. I’ve only a few last-minute changes to make to it.
事实上我的书已完成了，只需加上最后一点点的修改了。
Virtually all the members were in agreement with the proposal.
事实上，所有的成员都同意这一建议。
provide v. to cause or arrange for (someone) to have or use (something needed or useful); supply供应, 供给
provide sb. with sth. 给某人提供某物
provide sth. for sb.提供某物给某人
Examples:
These letters should provide us with all the information we need.
这些新应该提供给我们所需要的一切信息。
The hotel provides a shoe-cleaning service for its residents.
宾馆为他的顾客提供擦鞋服务。
insight n. 洞察
gain / have an insight into了解；看透，识破
Examples:
Her books gave me an insight into the way the government actually works.
她的书让我了解政府实际上是怎么运作的。
I’ve got an insight into the problem. 我对问题豁然开朗。
Expressions
derive from
1) to obtain (esp. sth. non-material) from 取得，得到
Examples:
He derives a lot of pleasure from meeting new people.
他从认识陌生人中获得很多快乐。
derive knowledge from books 从书中获得知识
2) to come from; has sth. as an origin 追溯……的起源(或来由)
Examples:
His power derives mainly from his popularity with the army.
他的权力主要来源于他在军队中的知名度。
Many English words are derived from Latin.
许多英语词汇源于拉丁文。
gaze at: look steadily, esp. for a long time and often without being conscious of what one is doing
注视, 凝视
Examples:
She sat gazing at the fire.
她坐在那里，注视着火。
After gazing at the display for several minutes, Mr. Taylor went back into his shop.
泰勒先生对此陈列凝视了几分钟之后，便回到店里去了。
gaze: 表示“目不转睛地看”，并含有“惊叹”、“羡慕”或“入
迷”的意思；
stare: 特别表示“睁大眼睛凝视”，并含有“惊奇”、“傲慢”或
“茫然”的意思；
glare: 表示“凶狠而且带有威胁性的瞪眼睛”。
1. The little girl is _______at the stars which is bright and sparkling.
2) The noble _______at the blank sheet of paper for a few seconds.
3) The trapped eagle ________at his captors.
gazing
stared
glared
make a (all the, a great deal of, some, no...) difference (to, between) : 有影响，很重要; 对……有些(很大、没有……)关系
Examples:
They say that it doesn’t make any difference my being there.
他们说我在不在那里都没关系。
It doesn’t make much/any/the least difference to me what you do/whether you go or stay.
你是留还是走都没关系。
make a contribution to (towards): 做出贡献
Examples:
These researchers made an important contribution to/ towards the public health.
研究者对公众健康做出了很大贡献。
Everyone should make a contribution to a charity collection.
每个人都应该给慈善事业捐赠。
be due to: 因为，由于，起因于；归功于
Examples:
This was in part due to financial difficulties.
这在一定程度上是因为经济上的困难。
Their increase in profits is due largely to their innovative (创
新的) market strategy.
他们利润的增加很大程度上归功于创新的市场策略。
by far: by a large amount or degree (和形容词比较级或
最高级连用)……得多; 最……
Examples:
His explanation is clearer by far.
他的解释清楚得多。
He is by far the best teacher I have ever had.
他是目前为止我所遇到的最好的老师。
Reading Questions
Advertisers are usually criticized by the critics, what’s the reason?
What are the functions of advertisements?
Text Structure
Part One (Para.1):
The reasons why advertisers come in for criticism.
Part Two (Para. 2～5):
The positive effects of advertisements and the possible negative results without them.
Text Understanding
1 Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry （if we can call it that） should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...”
2 The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
3 Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
4 We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
5 Another thing we mustn’t forget is the “small ads”” which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” columns; but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
Summary
It is said that the advertising companies make a big 1)________ every year and if they stop advertising, perhaps the price of the goods will 2)________. However, things are not that simple. As a matter of fact, advertising is to 3) _________ us of much information of the goods, especially the new products. One cannot 4) ________ advertisements, or in other words, everyone is living in advertisements which 5)_______________ make our daily life more 6) _________. To be frank, it is advertising that makes our daily 7) _________ less and our life become more 8) _________ than otherwise.
profit
decrease
inform
avoid
more or less
colorful
expenses
convenient
Samples for Reading Questions
1.Advertisers are usually criticized by the critics, what’s the reason?
Answer: Because advertisers are often think big and they have a flair for self-promotion and they have so much money to throw around.
2. What are the functions of advertisements?
Answer: Advertisements keep consumer goods cheap, give us some useful information and entertain us, and make a positive contribution to our pockets.
Exercises
Reading Comprehension
1. Directions: Read the following statements and decide whether they are true or false according to the passage. Write “T” for true and “F” for false before each statement.
_______ 1）By stopping advertising the companies can
reduce the price of their goods.
_______ 2）It is the heavy advertising that actually helps
the consumer to save money.
_______ 3）Many people are much more influenced by ads
than they would believe.
_______ 4）The “agony” column in the newspaper is usually
full of painful articles.
_______ 5）To beautify the environment is also an important function of advertising.
T
F
T
F
T
2. Directions: In this exercise, there are five questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the one that best answers the question or completes the statement according to the text.
1）The important functions performed by advertising are ___.
A. to keep consumer goods cheap
B. to inform and to entertain
C. to make a positive contribution to our pockets
D. all of the above
√
2）We can watch TV or listen to the radio without paying because of _______.
A. the heavy advertising on them
B. government’s support
C. the public contributions
D. their kindness and generosity
3）According to the text the most attractive advertisement is _______.
A. on the wall of the railway station
B. on TV
C. in the personal column of newspapers
D. in the “hatch, match and dispatch” columns
4）Why do the critics criticize advertisers?
A. Because advertisers are often immodest.
B. Because critics think advertisement is a “waste of money”.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
5）Which of the following is NOT true?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
Vocabulary
Directions: In this exercise, there are ten sentences. For each of them there are four choices marked A, B, C and D. Choose the one that best completes the sentence.
1）The brain performs a very important ________; it controls the nervous system of the body.
A. part B. function
C. role D. service
2）They had ________ won the game when they had to stop playing.
A. just think B. just then
C. just about D. just when
3）I worked on a farm for a long time and so got a（n） ________ into the life of a farmer.
A. insight B. finding
C. realization D. understanding
4）Has Mary been informed ________ her father’s death yet?
A. on B. against
C. that D. of
5）So ________ was she in the novel that I hadn’t dared to make a sound.
A. taken in B. absorbed
C. missing D. concentrating
6）Just think what a mess the whole party ________ without your timely arrival to stop the fight.
A. would be like B. would be
C. should be like D. would have been
7）If any lady owns this watch, will she please come forward and ________ it?
A. demand B. require
C. claim D. return
8）It was my younger brother who ________ me to jazz.
A. informed B. introduced
C. familiarized D. performed
9）I’m surprised that anyone of your intelligence ________ be so foolish as to believe this.
A. is going to B. ought to
C. should D. will
10）He always has some ________ ideas on company policy.
A. positive B. imaginary
C. assuring D. critic
B
C
A
D
B
C
B
D
C
A
2. Directions: Fill in each blank with a proper word or phrase from the table. Each word or phrase can be used only once. Change the form where necessary.
accomplish reduce more than by far derive regarding due to obtain
1）Now, ________ money, what is to be done?
2）She was too proud to stop or even to ________ her speed.
3）This, in fact, is what the exercise was supposed to __________.
4）Thousands of English words are ________ from Latin and Greek words.
5）If you tell your father what you’ve done, he’ll be ________ a little angry.
6）Mistakes ________ carelessness may have serious consequences.
7）________ the best thing would be for two of you to produce a combined report.
8）Through my uncle’s influence, I ________ a good appointment at the Foreign Office.
regarding
reduce
accomplish
derived
more than
due to
By far
obtained
3. Directions: Fill in the blank with a proper form of the given word in the brackets after each sentence.
1）That is ________ what I don’t want you to do. （precise）
2）With the boss out sick, the bookkeeper（簿记员） is ________ in charge. （virtual）
3）The organizers of the concert had taken out a full page ___________ in The New York Times.（advertise）
4）A ____________ college teaches things that would be useful in business. （commerce）
5）Setting off firecrackers makes a ___________ noise and causes serious air pollution. （tremendously）
6） The ___________ complained about the poor quality of the electronic products.（consume）
7） The invention of the typewriter was a great ________ to communication and printing.（contribute）
8） A science fiction（科幻小说） cannot be regarded as a mere_____________, but in fact it tells the reader much more. （entertain）
precisely
virtually
advertisement
commercial
tremendous
consumers
contribution
entertainment
4. Directions: Fill in each of the blanks in the following sentences with a suitable preposition or adverb.
1.His company, consequently, failed to a make an outstanding contribution ______ the war effort.
2) She derives great satisfaction ______ her coin collection.
3) His work is better ______ far than that of any other printer in the city.
4) What one thinks and feels is mainly due ______ tradition, habit and education.
5) When she opens the letter and reads it, she’ll come ______ for a shock.
6) She was outside on the step, gazing ______ the winter afternoon.
to
from
by to
in
at
5. Directions: Put the following sentences into English with the word(s) or phrase given in the brackets after each sentence.
1）政府声称战争是必然的，这一说法显然是错误的。（claim）
The government’s claim that war was necessary/ inevitable was clearly mistaken.
2）这正是这一学期我们通过学习所要达到的目标。（precisely, accomplish）
This is precisely the goal we hope to accomplish through the study of this term.
3）这位年轻艺术家的绘画作品受到了广泛的关注。
The young artist’s paintings came in for a great deal of attention.
4）他之所以成为著名的诗人，或许是由于他母亲的影响。
That he became a famous poet may have been due to his mother’s influence.
5）即使你晚会迟到了也没什么关系，我只是想让你来。
Language points:
It doesn’t make a bit of difference even if you are late for the party; I just want you to come.
think big 意为“有抱负，有野心”，big是副词，意思是“夸大地”。又如：to talk big说大话。
Examples:
The plan came in for a lot of criticism.
这个计划受到很多批评。
2）He came in for a small fortune when his uncle died.
他叔叔去世后，他继承了一小笔财产。
1. Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.
接受, 受到(责怪)； 继承(财产)
译文：广告商们总是雄心勃勃，这或许就是他们经常受到批评的原因吧。
ad. completely 完全地
Examples:
He had entirely misjudged the situation.
他完全判断错了情况。
2）He had almost entirely forgotten what he had done.
他几乎忘了他所作过的事情。
2. that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year.
should此处表示说话人的惊奇、失望或愤怒等感情。
Examples:
1）I’m surprised that he should say so.
我很惊讶，他竟说这样的话。
2）I am sorry that she should be so careless.
她竟然那么粗心，我感到很遗憾。
译文：这种完全非生产性的产业(如果我们可以这样称呼的话)竟然每年聚敛上百万英镑。
这是一个感叹句，除了用how，what外，一个短语甚至一个词也可以构成感叹句。
Examples:
1）Fire! 起火了！
2）Good heavens! 天哪！
3. The poor old consumer!
old 用在口语称呼中，以加强语气。
Examples:
1）Listen, old man.
2）Good old John, I’m glad to see you.
译文：可怜的消费者啊！
这是一个强调句，强调了原因状语。
Example:
It is the jogging that makes her so healthy.
正是慢跑让她如此健康。
4. It is precisely because of the heavy advertising that consumer goods are so cheap.
日用品; 生活消费品
译文：正是由于大量的广告才使得生活消费品如此便宜。
idea (of): knowledge or understanding 概念，观念，对……的理解
再如：give an idea 使对……有些了解
Examples:
Give me a general idea of what you want.
告诉我你想要什么。
2) This report will give you an idea of the problems involved.
这篇报道会让你对所涉及的问题有所了解。
5. But we get the wrong idea if we think the only purpose of advertising is to sell goods.
introduce sb. to sth. 使了解，使认识
Examples:
1）A visit to the museum introduced the class to modern art.
对博物馆的参观让大家了解了现代艺术。
2）My father introduced me to the game of football.
我的父亲是我了解了足球。
6. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
译文：广告使我们了解新产品，或者提醒我们早已了解的产品的存在。
conj. 假定，假设
Examples:
1) Suppose/Supposing it rained, we would still go.
即使天下雨，我们也要走。
2) Supposing we're right, what should we do?
假设我们是正确的，我们应怎么办?
7. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
Examples:
They were more than glad to help.
他们非常乐意帮忙。
2) He was more than upset by the accident.
事故让他非常不安。
极其
获得, 得到
Examples:
The journalist immediately set out to obtain these
important facts.
那位新闻记者立即着手获取这些重要的资料。
2) Ordinary people would then be able to use them to
obtain valuable information.
那时平常的人便能运用它们去获取宝贵的信息。
关于，至于
Examples:
I must speak to you regarding this matter.
关于这件事，我必须跟你。
2）There he left strict instructions regarding the water supply.
关于供水，他留下了严格的规定。
译文：假设你要买一台洗衣机，那么你很可能会从一则广告中获得关于其性能、价格等等方面的诸多细节。
Examples:
What would I have done without you?
如果没有你，我会怎么办呢？
8. Just think what a railway station or a newspaper would be like without advertisements.
译文：想像一下，如果没有广告， 一个火车站或一张报纸将会是什么样子？
只想想看，表示惊异
这是一个含蓄条件句，注意句中的虚拟语气。without advertisements是一个含蓄条件，相当于if there were no advertisements。
9. A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
指平均每天都要发生的一定数目的灾难
译文：一则令人愉快的、充满睿智的广告会使单调的墙面或一张满是每天不可避免的灾难报道的报纸发生巨大的变化。
10. Just think what a newspaper would cost if we had to pay its full price!
译文：想一下，要是让我们来付全价的话一张报纸该会有多么贵啊！
同上文Just think what a railway station or a newspaper would be like without advertisements.
本句也用了虚拟语气。
几乎(要)，就要；刚好
Examples:
1) I’m just about through.
我差不多就要做完了。
2）I just about won the game: I finished just one point ahead.
我刚好一了这场比赛，我仅领先一分。
11. Just about anything can be accomplished through these columns.
完成, 达到, 实现
Examples:
1) The explorers accomplished the voyage in five weeks.
探险队在五周内完成了航程。
2）He can accomplish more in a day than any other boy in
his class.
他一天所完成的工作比他班上其他的孩子都多。
译文：几乎任何事情都可以通过这样的栏目来完成。
指“生育、婚配和死亡”专栏
v. to make known publicly宣布, 通告
Examples:
They announced the date of their wedding in the newspaper.
他们在报纸上宣布了结婚的日期。
2）Everyone was silent as he announced the winner of the
competition.
当他宣布竞赛的获胜者时，大家都很安静。
12. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” columns; but by far the most fascinating section is the personal or “agony” column.
指读者来信专栏，是报刊中关于个人疑难问题、征询意见的栏目
译文：比方说，你可以找工作，买卖房子或者在一个过去被称为“生育、婚配和死亡”的栏目中发表有关声明。然而最具吸引力的还是读者来信专栏。
13. It’s the best advertisement for advertising there is!
指广告这项服务
译文：这是广告本身(这项服务)最好的广告了！
Reading comprehension:
1. Why are advertisers always being criticized?
Answer: Advertisers are always being criticized because they tend to think big, they have a flair for self-promotion and they have so much money to throw around.
2. What is the function of advertisements?
Answer: Advertisements can help the producers to sell their goods, another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
3. According toPara. 3, What do advertisements bring to us ?
Answer: They can bring to us a lot of fun.
4. Why does advertising make a positive contribution to our pockets?
Answer: Advertising is the source of revenue of newspapers, commercial radio and television companies. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.
5. Why do “small ads” perform a useful service for the community?
Answer: Almost everything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” columns.